The Top 3 signs when it’s time for a dramatic change to your brand

The Top 3 signs when it’s time for a dramatic change to your brand

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We understand how it can be for businesses owners who have created their business from the ground up, put their heart and soul into it and watched it blossom. This very business is the same business that you look back and remember spending your savings on a new brand and how you felt when it was completed and the sense of euphoria and hope for a new start with a new business.

Well fast forward 10 years and your business has grown, but your branding is in the past. Yet you still have that sense of pride and nostalgia when you look at your brand, something you’re always known, a brand that has built you to where you are today and you couldn’t imagine changing it.

However do you ever look back at old photos of yourself and think, ‘yikes what was I wearing’...well that’s kind of the same thing with your brand. What may have worked 10 years ago doesn’t nesercarily work today. Also, rebranding is nothing to be ashamed of, if anything, it brings new coverage to your business, as people are intrigued, albeit slightly nosey (especially your competitors) and like to see what’s changed. Look at some of the most well known brands such as Lego, Starbucks and even McDonalds. These highly successful brands weren’t scared of a re-brand, if anything they embraced it. You can see a deep dive of these brands in this blog here.

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If you’re still not convinced, here’s the top 3 signs it’s time for a change to your business branding:

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1. Your business leads have dried up

This could be down to a few things, but your branding is a big one. If your brand is in need of a re-fresh, potential customers are going to go choose other competitors that fit their vision more. It’s a dog eat dog world out there, and a business’s branding is their first impression. Branding is so important and it’s your language for your business and as times change, people change and you’ve got to keep up with the changes to secure the business.

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2. You’re embarrassed to hand out business cards and share your website

If you’re subconsciously cringing when reaching for your business card or hate when someone asks to see your website, chances are you’re embarrassed of your branding. The business, you love, but how it’s coming across is not communicating how you’d like. And then there’s on a knock on effect, as what you’re not haring to potential new customers, chances are, they’ll forget you and move onto a competitor.

Also if you’re embarrassed of your brand, chances are, your potential new customer could be embarrassed too. Businesses thrive off personal recommendation, so make sure you have a brand that people love to shout about.

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3. You’re trying to connect to a new audience

Today it’s Gen Z; tomorrow it’ll be Gen Alpha. There’s always another generation hot on the heels of those currently spending money in the marketplace. And you want to make sure your business is one of them.

And what do these new audiences bring, social media attention. Social media, love it or hate it, if you please the newer audiences, they’ll share about it, without you even having to ask.

However to appeal to this newer audience, a re-brand may be on the cards. The last thing a savvy young demographic wants is to associate itself with the stodgy brands of their parents’ generation. A rebrand lets you redefine yourself with the goal of reaching these new and untapped audiences.